The four jobs
When we look at a home service business, whether it's one truck or twelve, we see four jobs that have to get done every day for it to grow. We call them GROW.
Homeowners in your town find you when they search, ask an AI assistant or ask a neighbor, and what they find gives them a reason to call. It also covers your branding and the marketing people see before they ever search.
More on Getting FoundEvery call, text and form gets a name, a quick reply and a follow-up until you hear yes or no. One person owns each inquiry, so nobody assumes somebody else already called the homeowner back.
More on Reply/Follow UpActually providing the service, along with the booking, scheduling, job notes, estimates and invoices around it, all running on a written way of doing things instead of your memory.
More on OperationsThe customers you already served come back and send their neighbors, because someone stays in touch after the truck leaves the driveway.
More on Word of MouthMost good businesses are strong at one or two of these and hope the others will take care of themselves. Sometimes it's a letter nobody owns, and sometimes it's one you own on paper but never get to because you're on a roof. Either way, once you can name the missing letter, you know where to start.
When You Care Enough About Service, You Build a System: The Four Jobs That GROW a Home Service Business, by Robert Earl.
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