Free guide for home service owners

Stop paying for leads you never book.

A 24-page guide that follows one job from the homeowner's search to the paid invoice, and shows where the money leaks out along the way.

  • 8 chapters
  • Charts you can use
  • Every trade
  • Read it on your phone

Send me the guide

You can start reading the moment you send this. A short note follows for each chapter, and you can stop them any time.

Eight chapters, one job from start to finish

Plumber fixing pipes with a wrench
Chapter 1Why search ads suit home service work
Roofer installing asphalt shingles
Chapter 3Choosing the searches you pay for
Contractor taking a call outdoors
Chapter 5Counting calls, leads and booked jobs
Customer shaking hands after the job is done
Chapter 8How Google Ads fits the four jobs

The road from the search to the paid job: 8 chapters

Eight chapters drawn as stops on a road, with the Home Service Guild van arriving at the house

A look inside

Page 16 of the guide: From click to paid job, step by step
From click to paid job, step by step
Page 19 of the guide: Cost per booked job, worked out
Cost per booked job, worked out
Page 23 of the guide: Where one month's 40 calls went
Where one month's 40 calls went
Robert Earl

Written by Robert Earl, Home Service Guild

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Get the free guide
Get the free guide