Services
Marketing and follow-up services for home service companies
Home Service Guild sets up and runs the marketing and follow-up that keep a home service company's schedule full. That includes being found in Google search and in AI answers, running Google and Facebook ads, replying to every inquiry, and keeping in touch with customers once the work is done.
We organize all of it around the four jobs every home service business has to do well: Getting Found, Reply/Follow Up, Operations and Word of Mouth. Everything we build sits in accounts registered to your business. The website, the ad accounts, the customer lists and the history inside them belong to you.
Takes a minute. Our team will get back to you.
Our services
- SEO: getting your home service company found in GoogleSEO for contractors and home service companies: pages that answer homeowners' questions and a complete Google Business Profile, so they find you in Google.
- Website design for contractors and home service companies, built to get callsWebsite design for contractors and home service companies: sites built for phones, with a tap-to-call number, a quote form and photos of your own work.
- AEO: showing up when homeowners ask AI who to callAI marketing for HVAC, plumbing and other contractors: answer engine optimization so ChatGPT and Google's AI answers find clear, consistent facts about you.
- Google Ads for home service companiesGoogle Ads for contractors and home service companies, run in your own account, built around phone calls and measured by the booked jobs they bring in.
- Google Local Services Ads for home service companiesGoogle Local Services Ads for home service companies: how pay-per-lead pricing and the Google Verified badge work, and how we set up and manage LSA for you.
- Facebook and Instagram ads for home service companiesFacebook and Instagram ads for contractors that keep your company in front of nearby homeowners, run in your own account and tracked to real leads.
- Lead generation for home service companiesLead generation for contractors: the right mix of search, ads and referrals for your trade and season, judged by the booked jobs it brings in.
- Lead follow-up for home service companiesLead follow-up for contractors: every call, form and text in one list, a fast first reply, missed calls returned and quotes followed up until you get an answer.
- Follow-up after the job for home service companiesFollow-up after the job for home service companies: check-ins, service reminders, seasonal notes and easy referrals that keep past customers coming back.
- Housecall Pro setup and supportWe set up Housecall Pro and connect it to your inquiries, quotes, invoices and past customers, with online training for your team.
- Jobber setup and monthly supportWe set up Jobber for home service companies, move you off paper or another program, then run your automations, quote follow-up and reports every month.
FreeGoogle Ads guideSend me the free Google Ads guide
FreeFacebook and Instagram ads guideSend me the free Facebook and Instagram ads guide
Our services grouped by the four jobs
Marketing is the job of getting found and getting chosen. Our search, AI answer, Google Ads, Facebook ads and lead generation services all belong to it, and we judge each one by the calls and booked jobs it brings in. The bigger picture is on our page about Getting Found.
The sales pipeline starts the moment a homeowner reaches out. Our lead follow-up service puts every call, form and text into one list, makes sure each one gets a reply, and keeps every quote open until the customer answers. More on that in Reply/Follow Up.
Operations covers booking, paperwork and scheduling. Most of that work happens inside your field service software, so our Housecall Pro and Jobber work covers it.
Repeat business begins after the work is finished. Our after-the-job follow-up keeps past customers hearing from you through the year, so they book again and pass your name to the neighbors. The whole job is laid out in Word of Mouth.
Housecall Pro setup and support
Many home service companies already write quotes, schedule crews and send invoices in Housecall Pro. We set up new accounts, clean up existing ones and connect Housecall Pro to the marketing and follow-up on these pages. That way an inquiry can become a quote without anyone typing the customer's details twice. We are independent of Housecall Pro and work for the owner, inside the account the owner pays for, and we train your team online. Our full Housecall Pro work has its own page. For companies that run on Jobber, we offer Jobber implementation and monthly support as well.
Not sure where to start? See which of the four jobs is costing your business the most work.
About two minutes. You see your score right away.
Questions owners ask
Which service should a home service company start with?
Start where work is being lost. A company whose phone rings steadily but whose quotes go unanswered will gain more from follow-up than from new ads. A company with a quiet phone needs to be found first. We look at all four jobs together before suggesting where to begin.
Do you only work with companies that use Housecall Pro?
No. We set up and support both Housecall Pro and Jobber, and the marketing and follow-up work applies whatever you use. If you run different software, we connect to it where the software allows.
Which trades do you work with?
We work only with home service companies. That includes HVAC, plumbing, roofing, pest control, landscaping and many other trades that send a crew to a customer's home.
Send us a message
Tell us a little about your business and what you would like help with, and our team will get back to you.