Accessibility and mobility
A daughter in another state sent a stairlift inquiry late at night, and it is still waiting on a reply.
Marketing and follow-up for accessibility and mobility companies
In an accessibility and mobility business, the person who reaches out is often not the person who will use the stairlift or the ramp. It may be a son or daughter in another state, a spouse, or a care professional, and their inquiries come in through the website, the phone, and marketplace sites at all hours. The Home Service Guild Marketing Operations System supports the four jobs of growth in a business like yours.
About two minutes. You see your score right away.
The four jobs in an accessibility and mobility business
Getting Found.
In an accessibility and mobility business, marketing means being easy to find for the family member who is researching late at night, often for a home they cannot see. Before they ever call, they read your website, your Google Business Profile, and your reviews to decide whether you seem careful and trustworthy. Home Service Guild writes the pages on your website that answer a worried family's questions, completes your Google Business Profile and keeps it current, runs your Google search ads and your Facebook and Instagram ads, and tracks which ads and pages bring in calls, so your budget goes to the ones that bring you jobs.
Reply/Follow Up.
Inquiries in this trade come from several places at once, and each source can land in a different inbox that someone has to remember to check. The daughter's late-night web form, the care professional's phone call, and the marketplace lead all end up on the same list, and the owner gets an alert the moment each one arrives. Families often take time to talk a decision over with the person who will use the equipment, so every open quote carries a follow-up reminder until you have an answer.
Operations.
A single job can involve a home visit, a quote, a family member on the phone from another state, and an install date that works for everyone. Online booking, invoices, and payment reminders run on a system. The schedule and each customer's notes live in your field service software where the office and the crews can see them.
Word of Mouth.
Past customers and their families are often the ones who tell a friend who to call when someone they love needs help at home. Once the stairlift is in and working, the family gets a note thanking them and asking them to review the install on Google, and those reviews are what the next worried son or daughter reads while deciding who to trust.
An example of what we hear from the accessibility and mobility companies we work with
A daughter sent us an inquiry from three states away, and nobody answered it for days.
A woman filled out the form on our website at eleven at night, right after a visit home where she saw how hard the stairs had become for her mother. The form went to an inbox that only one person checked, and that person was out on installs most of the week, so she waited two days and then called the next company on her list, where someone answered on the first ring. By the time we found her message, her mother's stairlift was already on another company's schedule.
What the Home Service Guild Marketing Operations System does for an accessibility and mobility company
The Home Service Guild Marketing Operations System runs under all four jobs in your accessibility and mobility company. In about twenty years in real estate, Robert Earl dealt with accessibility and mobility companies both as a client and as a business partner. It is the same system Robert and Stacy Earl built for LiveWell Mobility, a company they work with together, and Stacy handles its strategic marketing as it expands from one city to three in Texas. Home Service Guild builds the system for your business and sets it up in your name, so you never have to ask anyone for a login to your own business.
Articles for accessibility and mobility owners
- How should a stairlift or mobility company handle an inquiry from a family member in another state?The person asking about a stairlift is often a family member far away. How a mobility company can reply quickly to someone who cannot see the home.
- Where do accessibility and mobility companies get their leads?Mobility companies get leads from searches, referrals, and marketplace sites. Why each source needs to land in one list, and what a fix looks like for you.
Questions accessibility and mobility owners ask us
How should an accessibility and mobility company reply to an inquiry from a family member who lives far away?
Reply quickly, and write the reply for someone who cannot see the home, with a clear next step and a name they can call back. A family member in another state is often worried and making a decision from a distance, so a fast and plain answer means a great deal to them. The Home Service Guild system alerts the owner when a new inquiry arrives, including the ones sent late at night, so the reply can go out first thing.
Why do stairlift and ramp inquiries take so long to turn into jobs?
A stairlift or a ramp is often a decision the whole family makes together, and it may wait on a home visit, a conversation with the person who will use it, or a budget. Inquiries also stall when they land in an inbox nobody is watching. The Home Service Guild system keeps a follow-up reminder on every open quote until the family gives you an answer.
How does a mobility company stay in touch with past customers?
Send them a short email or text a few times a year, so yours is the name they remember when a friend or relative needs help at home. The Home Service Guild system keeps the list of past customers and reminds you when those notes are due, so staying in touch does not depend on anyone remembering to do it.
Has this system been used by an accessibility and mobility company?
Yes. LiveWell Mobility, an accessibility and mobility company in Texas, uses the Home Service Guild Marketing Operations System. Their inquiries were spread across six inboxes, and bringing them into one list integrated with their Housecall Pro account let them go back and work every inquiry that had slipped through.
Free business score
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