Fencing
You measured the yard, drew up the fence, and sent the estimate, and nobody has followed up since.
Marketing and follow-up for fence companies
A fence company spends much of its week in other people's yards, measuring and pricing work that may not get an answer for weeks. Spring and summer bring more requests than the crew can build, and the colder months can get quiet. The Home Service Guild Marketing Operations System supports the four jobs of growth through the busy season and the slow one.
About two minutes. You see your score right away.
The four jobs in a fencing business
Getting Found.
In a fence business, marketing means being the company a homeowner finds while planning a fence, which often happens weeks before they ask for an estimate. They look at your Google Business Profile, your reviews, and photos of fences you have built nearby before they decide who to call. We track which ads and pages bring in calls, so your budget goes to the ones that bring you jobs.
Reply/Follow Up.
Every fence estimate takes a site visit, so each one that goes unanswered costs you an hour in the yard as well as the job. Each estimate request, whether it comes by phone, web form, or text, goes on one list under the homeowner's name, and the owner gets an alert when a new one comes in. Homeowners often collect more than one fence estimate before they choose, so every open estimate gets a follow-up reminder until the homeowner gives you an answer.
Operations.
In the busy season the office is booking site visits, writing estimates, ordering materials, and scheduling builds all at once. Online booking, invoices, and payment reminders run on a system, and when a homeowner books a site visit online, the address and the fence they have in mind are already on the job when the estimator pulls up. The measurements, the schedule, and each customer's notes live in your field service software where the whole team can see them.
Word of Mouth.
A new fence stands in plain view of every neighbor on the street, and sooner or later one of them asks who built it. When the fence is finished, the homeowner gets a thank you with a link to review you on Google and a link to pass your name to whichever neighbor asks. You keep in touch with past customers through the year, so when that question comes up over the fence line, yours is the name they remember.
An example of what we hear from the fencing companies we work with
I measured a whole backyard for a fence, and I never heard from the homeowner again.
I spent an hour walking the property line with a homeowner, talking through gates and heights, and I sent her the estimate that evening. The next week I was out on three builds, so nobody in the office called to ask whether she had any questions, and meanwhile she had two other estimates on her kitchen table from companies that were calling her. When I drove past her house in June, the new fence had another company's sign in the yard.
What the Home Service Guild Marketing Operations System does for a fencing company
The Home Service Guild Marketing Operations System runs under all four jobs in your fence company. It connects to the field service software you already use, like Housecall Pro, so the office, the crews, and the owner see the same calls, estimates, and jobs. If your company runs on Jobber instead, we set that up too, and Jobber for fence companies shows how we work with it. Home Service Guild sets it up in your name, so you never have to ask anyone for a login to your own business. Over about twenty years in real estate, Robert Earl dealt with fence companies as a client and as a business partner, so he has seen this work from the homeowner's side of the gate.
Articles for fencing owners
- How should a fence company follow up after measuring the yard?After you measure and price a fence, the follow-up decides whether the quote gets answered. Why fence estimates go quiet and what a fix looks like.
- When should a fence company start marketing before the spring rush?Homeowners plan a fence weeks before they call for an estimate. When a fence company should start marketing before spring and who it should reach first.
Questions fencing owners ask us
How can a fence company keep track of every estimate that has gone out?
Put every estimate on one list of open quotes that the owner can see at any time. The Home Service Guild system keeps that list, shows which estimates are still waiting, and reminds you to follow up on each one until the homeowner gives you an answer, so nobody has to remember which yard was measured last Tuesday.
How does a fence company stay busy outside the spring and summer rush?
Start marketing before the rush, and stay in touch with the people who already know you. Homeowners often plan a fence weeks before they call, so being found early helps, and past customers and their neighbors can bring in work during the slower months. Knowing which ads and pages bring in calls also tells you what is worth paying for in a quiet month.
Why do homeowners collect several fence estimates and pick one without explaining why?
A fence is a big purchase, so many homeowners compare a few estimates, and the company they choose is often the one that answered their questions and stayed in touch. They rarely call the others to explain their choice, so the company that checks back after the estimate is the one still in the conversation when they decide.
How do I know which part of my fence business to fix first?
The free business score will show you which of the four jobs is costing your fence company the most work.
Free business score
See which of the four jobs is costing your fencing business the most work.
Eight questions, about two minutes, and your score on screen straight away.
Get my free fencing business score
