Handyman
You do small jobs all week, and the notes for every one of them live in your head.
Marketing and follow-up for handyman businesses
A handyman business runs on a lot of small jobs. You might fix a sticking door in the morning and patch drywall in the afternoon, and every customer has a history with you and a list of other things they want done. The Home Service Guild Marketing Operations System gives a business built on small jobs a system for the four jobs of growth, and you own every account it runs on.
About two minutes. You see your score right away.
The four jobs in a handyman business
Getting Found.
For a handyman, marketing means being the person a homeowner finds when they have a short list of things that need fixing and no idea who to call. They look for reviews from neighbors who say you showed up when you said you would and did good work. The system tracks which ads and pages bring in calls, so a one-truck budget goes to the ones that bring you jobs.
Reply/Follow Up.
Small jobs bring a steady stream of calls and texts, and when you are working alone it is easy for a few to slip past while your hands are full. The call you could not take from the top of a ladder goes on the same list as the web forms and texts, and you get an alert for each new one. Quotes for the bigger jobs get followed up until the customer gives you an answer.
Operations.
When every customer's address, gate code, paint color, and last visit live in your head, a busy week turns into late nights and missed details. Online booking, invoices, and payment reminders run on a system, and when a customer books online and mentions the gate code or the paint color, it goes into the job with the booking. Each customer's history lives in your field service software, so the notes are there the next time they call.
Word of Mouth.
A homeowner who had one door fixed usually has a list of other small jobs, and they will call the handyman who stayed in touch. After each job the customer gets a request for a Google review, and past customers hear from you now and then, so when the next thing breaks or a neighbor needs help, yours is the name they remember.
An example of what we hear from the handyman companies we work with
A customer called me back in the spring, and I could not remember what I had done for her.
Last fall I fixed a homeowner's back door and mentioned the loose railing on her deck while I was there. In April she called to ask whether I could come do the railing and whether I still had the paint color for the trim I had touched up, but I had done dozens of jobs since then and the details were gone. I found the color on an old receipt in the truck an hour later, and by then she had already booked someone her neighbor recommended.
What the Home Service Guild Marketing Operations System does for a handyman company
The Home Service Guild Marketing Operations System runs under all four jobs in your handyman business. It connects to the field service software you already use, like Housecall Pro, so every customer's jobs, notes, and invoices are in one place you can check from the truck. If your company runs on Jobber instead, we set that up too, and Jobber for a handyman business shows how we work with it. In about twenty years in real estate, Robert Earl dealt with handyman businesses both as a client and as a business partner.
Articles for handyman owners
- How does a handyman keep track of every customer's jobs and notes?A handyman with dozens of small jobs needs every customer's history in one place. Why notes in your head cost you work, and what a fix looks like.
- How does a handyman turn a one-time job into a regular customer?A homeowner with one fixed door usually has a list of other small jobs. How a handyman turns one job into a regular customer by asking and staying in touch.
Questions handyman owners ask us
How can a handyman keep track of dozens of small jobs and customers?
Keep every customer's jobs, notes, and invoices in one place, in field service software you can check from the truck. When a customer calls back months later, their history is waiting for you.
What kind of marketing works for a one-truck handyman business?
The marketing that tends to work for a one-truck handyman is a complete Google Business Profile, steady reviews from real customers, and staying in touch with the people you have already helped. Past customers already trust you, so winning their next job usually costs less than finding a stranger. Home Service Guild completes your Google Business Profile and keeps it current, and it can set up and run Google search ads or Facebook and Instagram ads, all in your name.
How does a handyman get customers to book again?
Stay in touch, and ask about the rest of their list. Many homeowners have more than one small job waiting, and they call the handyman whose name they remember. A short note from you every so often keeps your name in their head when they get to the next item on the list.
How do I know which part of my handyman business to fix first?
The free business score will show you which of the four jobs is costing your handyman business the most work. It is eight questions, takes about two minutes, and shows your score right away.
Free business score
See which of the four jobs is costing your handyman business the most work.
Eight questions, about two minutes, and your score on screen straight away.
Get my free handyman business score
