HVAC
The phone rings all July and goes quiet in October.
Marketing and follow-up for HVAC companies
An HVAC company runs on the weather. The first hot week of summer and the first cold night of winter light up every line you have, and when the weather turns mild the schedule opens up and stays open. The Home Service Guild Marketing Operations System supports the four jobs of growth through the rush and through the quiet months.
About two minutes. You see your score right away.
The four jobs in an HVAC business
Getting Found.
In an HVAC business, marketing means being the name that comes up when a homeowner's air conditioner quits on a Saturday in July or the furnace will not start on the first cold night. It also means staying in front of people in the spring and fall, when they are in no hurry and more willing to book a tune-up or ask for a replacement quote. Home Service Guild writes the pages on your website, keeps your Google Business Profile complete and current, runs your Google search ads and your Facebook and Instagram ads in your name, and tracks which ads and pages bring in calls, so your budget goes to what works in each season.
Reply/Follow Up.
When the heat hits, calls come in faster than anyone can answer them, and a missed call usually goes to the next company on the list. The voicemail left while your tech was in an attic and the web form sent at midnight both show up on the same list, and the owner gets an alert as each one comes in. Replacement quotes tend to sit while the homeowner thinks it over or asks about financing, so every open quote carries a follow-up reminder until the customer gives you an answer.
Operations.
The rush weeks are when an HVAC office falls behind, with emergency calls, installs, and parts orders all competing for the same trucks. Online booking, invoices, and payment reminders run on a system. The schedule and each customer's equipment notes live in your field service software where the whole team can see them.
Word of Mouth.
A maintenance agreement customer is worth keeping, and so is the homeowner you helped on an emergency call last August. When the air is blowing cold again, the homeowner gets a note thanking them and asking them to review the visit on Google, and a reminder goes out when the spring or fall tune-up is due. A homeowner who keeps hearing from you is the one who gives your name when a neighbor asks who to call about a new system.
An example of what we hear from the HVAC companies we work with
I wrote up a new system for a customer in August, and nobody ever followed up.
I spent an hour in a homeowner's attic during the hottest week of the summer and wrote up a replacement system with a financing option. She said she wanted to talk it over with her husband and I told her I would check back, but the heat wave ended a week later, the calls slowed down, and nobody on my team ever called to ask what she decided. When her furnace started making a noise in October, the company that came out for that call sold her the whole system.
What the Home Service Guild Marketing Operations System does for an HVAC company
The Home Service Guild Marketing Operations System runs under all four jobs in your HVAC company. Over about twenty years in real estate, Robert Earl worked with heating and air conditioning companies as a client and as a business partner, so he has seen this work from the homeowner's side. The system connects to the field service software you already use, like Housecall Pro, where your equipment notes and job history live. If your company runs on Jobber instead, we set that up too, and Jobber setup for HVAC companies shows how we work with it. The inquiry list and the quote reminders keep working during the rush, and the tune-up reminders and notes to past customers keep going out when the schedule opens up. Home Service Guild builds it and sets it up in your name, so you never have to ask anyone for a login to your own business.
HVAC advertising and follow-up we set up as your marketing agency
Our marketing services for HVAC companies start with what a homeowner sees before calling: pages on your website for the jobs you want more of, a complete Google Business Profile, Google search ads and Google Local Services Ads, and Facebook and Instagram ads for the months when nobody is in a hurry. We add call tracking so you can see which ads and pages bring in calls, and the follow-up that keeps every inquiry and open quote moving.
Everything is set up in your company's name, and you can see what was spent and which jobs it brought in. The free business score shows which of the four jobs is costing your HVAC company the most work, and we start there.
About two minutes. You see your score right away.
Articles for HVAC owners
- How do HVAC companies sell more maintenance agreements?A maintenance agreement sells best right after a job that went well. Why the timing of the offer matters for an HVAC company, and what a fix looks like.
- Who should an HVAC company call first when the phone goes quiet?When the phone goes quiet, an HVAC company should start with people who already know it. The three lists of past customers worth calling in the slow season.
- How does an HVAC company show up when someone searches "AC repair near me"?Someone searching "AC repair near me" on a hot day picks a company in minutes. What they see, how that search differs from a tune-up search, and what helps.
Questions HVAC owners ask us
How can an HVAC company stop losing calls during a heat wave?
Get every call, text, and web form onto one list the owner checks, and look at who is still waiting before the day starts. The Home Service Guild system sends the owner a list each morning of the calls still waiting for a reply, so nobody has to remember who called during a week of back-to-back installs.
Why do HVAC replacement quotes go unanswered?
Replacement quotes usually go unanswered because nobody follows up after the homeowner says they want to think it over. A new system is a big purchase that often comes with financing questions, and in a busy week it is easy for the quote to slip. The Home Service Guild system keeps a follow-up reminder on every open quote until the customer gives you an answer.
How do HVAC companies get more work in the slow season?
In the slow season, the customers you already have are the best place to look for work, including maintenance agreement customers, past emergency calls, and homeowners who got a replacement quote and never decided. The Home Service Guild system keeps those customers hearing from you through the year and sends tune-up reminders when they are due, so the fall schedule starts filling before the phone goes quiet.
What does an HVAC marketing agency do?
An HVAC marketing agency gets homeowners to call your company when they need heating or cooling work. Whether you call it an agency or an HVAC marketing company, the work usually covers your website, your Google Business Profile and reviews, and paid ads on Google and Facebook. Ours also covers what happens after the call, with every inquiry on one list and a reminder on every open quote, all set up in your name.
Who owns the accounts and the website?
You do. We set up your website, your Google Business Profile, your Google Ads account and your Facebook and Instagram ad accounts in your company's name, and we work in them with the access you give us. The history of what you spent and what it brought in stays with your business if you ever stop working with us.
How do I know which part of my HVAC business to fix first?
Start with the free business score, which takes about two minutes and shows which of the four jobs is costing your HVAC company the most work.
Free business score
See which of the four jobs is costing your HVAC business the most work.
Eight questions, about two minutes, and your score on screen straight away.
Get my free HVAC business score
