Landscaping and lawn care
The spring cleanup customer never heard from you about the fall one.
Marketing and follow-up for landscaping and lawn care companies
A landscaping and lawn care company lives by the seasons. Spring brings cleanups and more quote requests than you can get to, summer is about keeping the weekly customers happy, and fall has its own cleanup work to sell. The Home Service Guild Marketing Operations System supports the four jobs of growth through each season.
About two minutes. You see your score right away.
The four jobs in a landscaping and lawn care business
Getting Found.
For a lawn care or landscaping company, marketing means being found by homeowners near the streets you already work, because a new customer on an existing route costs less to serve than one across town. Neighbors see your crews every week, and a complete Google Business Profile and good reviews help turn that into calls. We track which ads and pages bring in calls, so your budget goes to the ones that bring you jobs.
Reply/Follow Up.
Spring brings a rush of quote requests for cleanups, mulch, and new plantings at the same time the weekly mowing starts back up. Each request for a cleanup or a planting quote goes on one list under the homeowner's name, however it came in, and the owner gets an alert for every new one. Every open quote gets a follow-up reminder until the homeowner gives you an answer, so the bigger landscape jobs do not get lost in the spring rush.
Operations.
Weekly customers, one-time jobs, and crew schedules all have to fit on the same calendar. Online booking, invoices, and payment reminders run on a system, and a customer who books a cleanup online enters the address and the work once, so the crew sees it on the job. The schedule and each property's notes live in your field service software where the whole team can see them.
Word of Mouth.
A customer who booked a spring cleanup is the easiest person to sell a fall cleanup to, as long as someone asks before the season arrives. A reminder goes out when the next seasonal service is due, and customers from past seasons keep hearing from you between cleanups, so when a neighbor asks who does their yard, yours is the name they remember.
An example of what we hear from the landscaping and lawn care companies we work with
A customer loved her spring cleanup, and she hired someone else in October.
In April my crew cleared a homeowner's beds, edged her lawn, and hauled away a winter's worth of branches. She paid the invoice the same day and told my crew lead it was the best the yard had looked in years, but nobody called her about the fall. In October a flyer from another company offering leaf cleanup showed up in her mailbox, and she booked them because they asked first.
What the Home Service Guild Marketing Operations System does for a landscaping and lawn care company
The Home Service Guild Marketing Operations System runs under all four jobs in your landscaping or lawn care company. It connects to the field service software you already use, like Housecall Pro, so the office, the crews, and the owner see the same quotes, routes, and jobs. If your company runs on Jobber instead, we set that up too, and Jobber for lawn care and landscaping shows how we work with it. Robert Earl spent about twenty years in real estate, and in that time he dealt with landscaping and lawn care companies both as a client and as a business partner.
Articles for landscaping and lawn care owners
- How does a landscaper sell the fall cleanup to a spring cleanup customer?A customer who booked spring cleanup is the easiest person to sell fall cleanup to. Why the ask has to come before the season, and what a fix looks like.
- How does a lawn care company add customers on routes it already drives?Adding customers on streets you already drive costs less than adding them across town. How a lawn care company aims its marketing at its own neighborhoods.
Questions landscaping and lawn care owners ask us
How does a landscaping company get spring customers to book fall work?
Ask them before fall arrives. A customer who was happy with the spring cleanup is the easiest person to book for the fall one, and the company that asks first often gets the work. The Home Service Guild system sends a reminder when the next seasonal service is due, so the offer goes out on time even in your busiest weeks.
What kind of marketing works for a lawn care company?
The marketing that tends to work for a lawn care company starts close to home, with a complete Google Business Profile, steady reviews, and a focus on the neighborhoods where your crews already work. Customers on streets you already drive cost less to serve, and their neighbors see your trucks every week. The Home Service Guild system asks for a review after every job and tracks which ads and pages bring in calls, so you can see what is worth paying for.
How can a landscaping company keep track of quotes and recurring customers?
Keep every open quote on one list, and keep your recurring customers in field service software where the whole team can see them. The Home Service Guild system reminds you to follow up on every quote until the homeowner gives you an answer, and because it works from the same field service software, weekly customers and one-time quotes live in the same place.
Who owns the accounts set up for a landscaping company?
You do. Everything Home Service Guild sets up for your landscaping or lawn care company is in your name, from the website to the accounts it connects to. You never have to ask an agency for a login to your own business.
Free business score
See which of the four jobs is costing your landscaping and lawn care business the most work.
Eight questions, about two minutes, and your score on screen straight away.
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