Painting
She said she would think about the bid, and Friday came and went.
Marketing and follow-up for painting companies
A painting company wins its work one bid at a time. You walk the house with the homeowner, measure the rooms, talk through colors, and send a number, and then she is often comparing your bid with two or three others. The Home Service Guild Marketing Operations System gives your company a system for the four jobs of growth, from the first search to the referral after a finished job.
About two minutes. You see your score right away.
The four jobs in a painting business
Getting Found.
In a painting business, marketing means being easy to find when a homeowner searches for a painter and easy to trust once she finds you. Photos of finished rooms and exteriors, a complete Google Business Profile, and recent reviews help her picture the result before she ever calls. Home Service Guild builds and writes the pages on your website, keeps your Google Business Profile complete and current, and runs your Google search ads and Facebook and Instagram ads in your name, and we track which ads and pages bring in calls, so your budget goes to the ones that bring you jobs.
Reply/Follow Up.
Painting bids tend to sit while the homeowner waits on other bids or decides whether this is the year to do the work. You get an alert when a new call, web form, or text comes in, and every bid you send goes on a list with the date it went out. A reminder comes up for each open bid until the homeowner gives you an answer, so a good bid does not fade just because nobody called.
Operations.
A painting company juggles estimates, crew schedules, and paint orders, and exterior jobs move with the weather. Online booking, invoices, and payment reminders run on a system, and the schedule, the color choices, and each customer's notes live in your field service software where the whole team can see them.
Word of Mouth.
A homeowner who loved her new living room often has a hallway or a deck on the list for later, and her neighbors notice fresh paint. A note from you now and then keeps your name handy when she is ready for the next room or a friend asks who painted her house.
An example of what we hear from the painting companies we work with
A homeowner said she would think about my bid, and I called her a week too late.
I spent an evening walking a homeowner's house and talking through colors for her kitchen and family room, and the bid was in her inbox the next morning. She thanked me and said one more painter was coming by on Thursday, and I meant to call her on Friday, but a job ran long and the week got away from me. When I finally called the following week, she told me she had gone with the other painter, who had called her twice to answer her questions.
What the Home Service Guild Marketing Operations System does for a painting company
The Home Service Guild Marketing Operations System runs under all four jobs in your painting company, and it connects to Housecall Pro, where your crew schedules and color notes can live. If your company runs on Jobber instead, we set that up too, and Jobber for painting contractors shows how we work with it. Across about twenty years in real estate, Robert Earl hired painting companies as a client and worked with them as a business partner, so he has seen the bid from the homeowner's side of the kitchen table.
Articles for painting owners
- How do painters win when a homeowner is collecting three bids?When a homeowner compares painting bids, the painter who follows up, explains the bid, and stays easy to reach often stands out. What a fix looks like.
- How do painters use before and after photos to get calls?Before and after photos let a homeowner picture the result. Where painters should post them, what makes a good pair, and why to ask permission first.
Questions painting owners ask us
How can a painting company keep track of bids that have not been answered?
Keep every bid on one list with the date it went out and whether the homeowner has answered, and work through the open ones on the same day each week. That way a bid does not depend on someone remembering to call on a busy Friday.
How do painters get more calls from homeowners searching online?
Homeowners who search for a painter look for a company with a complete Google Business Profile, recent reviews, and photos of real work. Helpful pages on your website that plainly say what you paint and where you work also help you show up when someone in your town searches Google or asks an AI tool who to call.
How does a painting company get referrals after a finished job?
The best time to ask is right after the job, while the homeowner is still enjoying the new color. After each job the Home Service Guild system sends a thank you with a link to leave a Google review and a link she can pass to a neighbor who admires the new color.
How do I know which part of my painting business to fix first?
The free business score will show you which of the four jobs is costing your painting company the most work. It is eight questions, takes about two minutes, and shows your score right away.
Free business score
See which of the four jobs is costing your painting business the most work.
Eight questions, about two minutes, and your score on screen straight away.
Get my free painting business score
