Pool service
You opened her pool in the spring, and you heard nothing more from her until something broke.
Marketing and follow-up for pool service companies
A pool service company lives on its routes. In season your techs are at the same backyards every week, and where pools close for the winter, those same customers can go months without hearing from you. The bigger jobs, like a new pump or heater, tend to come up in the middle of a busy route day. The Home Service Guild Marketing Operations System gives your company a system for the four jobs of growth through the season and through the off season.
About two minutes. You see your score right away.
The four jobs in a pool service business
Getting Found.
In pool service, marketing means being found by homeowners looking for weekly service and by pool owners who need an opening, a repair, or new equipment. Home Service Guild completes your Google Business Profile and keeps it current, writes clear pages on your website about the services you offer, runs your Google search ads and your Facebook and Instagram ads in your name, and tracks which ads and pages bring in calls, so your budget goes to the ones that fill your routes.
Reply/Follow Up.
A repair or equipment lead often comes in while your tech is cleaning a filter across town, and by the end of a long day it is easy to forget. Every open equipment and repair quote carries a follow-up reminder until the customer gives you an answer.
Operations.
Routes change all season as customers add service, pause for the winter, or ask for an extra visit, and the office has to keep up. Booking, invoices, and payment reminders run on a system. The route schedule and each pool's equipment notes live in your field service software where the whole team can see them.
Word of Mouth.
Your weekly customers keep your routes full, and the ones who hear nothing all winter are the ones who may not come back in the spring. After a new pump goes in or a green pool turns clear, the owner gets a note thanking them and asking them to review the work on Google. A customer who has heard from you over the winter is the one who recommends you when a neighbor puts in a pool.
An example of what we hear from the pool service companies we work with
My tech noticed a pump getting loud in August, and nobody wrote up a quote.
We opened a homeowner's pool in the spring, and my tech saw her every week through the summer. In August he noticed her pump was getting loud and mentioned it to her, but nobody wrote it down or sent her a quote, so when the pump quit on a Saturday in September and she could not reach our office, she called another company that replaced it that afternoon. The next spring she booked her opening with them as well.
What the Home Service Guild Marketing Operations System does for a pool service company
The Home Service Guild Marketing Operations System runs under all four jobs in your pool service company. In about twenty years in real estate, Robert Earl dealt with pool service companies as a client and as a business partner, so he has seen this work from the pool owner's side of the fence. The system connects to the field service software you already use, like Housecall Pro, where your routes and each pool's equipment notes live. If your company runs on Jobber instead, we set that up too, and running pool routes in Jobber shows how we work with it. Home Service Guild builds it and sets it up in your name, so you never have to ask anyone for a login to your own business.
Articles for pool service owners
- How does a pool service company fill spring openings early?Pool openings fill in a short window, so last year's customers should hear from you first. How a pool service company books the opening season early.
- How does a pool service company keep weekly customers from leaving at the end of the season?Weekly pool customers who hear nothing all winter can drift away. Why off-season silence costs routes, and what staying in touch through the winter looks like.
Questions pool service owners ask us
How can a pool service company stay in touch with customers in the off season?
Keep a list of every customer with the service they had and when they had it, and use that list through the winter. The Home Service Guild system keeps past and seasonal customers hearing from you a few times a year and sends a reminder before opening season. That way your name is the one in front of them when spring comes around.
How does a pool service company avoid missing repair and equipment leads while running routes?
Get every call, text, and web form onto the same list, so the owner is alerted when a pump or heater lead comes in instead of hearing about it from a tired tech at night. Each morning the owner also gets a list of the inquiries still waiting for a reply. A repair lead that came in at noon is still on that list at five, even after a full day of routes.
What kind of marketing works for a pool service company?
The marketing that works for pool service puts you in front of pool owners in the neighborhoods you already drive, at the moments they need you, like opening season or a broken pump. That takes a complete Google Business Profile, recent reviews, and helpful pages on your website about the services you offer, plus a way to see which ads and pages bring in calls so you know what is worth paying for.
How do I know which part of my pool service business to fix first?
Start with the free business score, which takes about two minutes and shows which of the four jobs is costing your pool service company the most work.
Free business score
See which of the four jobs is costing your pool service business the most work.
Eight questions, about two minutes, and your score on screen straight away.
Get my free pool service business score
