Pressure washing
The driveway looked new in April, and by the next April she forgot who did it.
Marketing and follow-up for pressure washing companies
A pressure washing job is easy to see. The driveway or the siding looks new the day you finish, and the neighbors on the street notice. A year later the same surface needs cleaning again, and the customer who loved your work may not remember your name. The Home Service Guild Marketing Operations System gives your company a system for the four jobs of growth, from the first search to the next year's booking.
About two minutes. You see your score right away.
The four jobs in a pressure washing business
Getting Found.
In pressure washing, marketing means showing up when a homeowner searches for someone to clean the driveway or the house, and giving her proof that you do good work. Before and after photos, a complete Google Business Profile, and recent reviews help her choose you over the next name on the list. Home Service Guild puts those photos on your Google Business Profile and your website, writes the pages about the surfaces you clean, and runs your Google and Facebook ads in your company's name, tracking which ones bring in calls so your budget goes to the ones that bring you jobs.
Reply/Follow Up.
Estimates often go out by text from the truck, and in a busy week it is easy to lose track of which ones got an answer. An estimate texted from the driveway goes on the same list as the calls and web forms, under the customer's name, and it gets a follow-up reminder until she gives you an answer.
Operations.
Pressure washing runs on the weather and on short jobs packed close together, so the schedule changes often. Online booking, invoices, and payment reminders run on one system. The schedule and each customer's job history live in your field service software where the whole team can see them.
Word of Mouth.
Almost everything you clean will need cleaning again, which makes every past customer a likely future job. When the driveway is dry, the customer gets a thank you with a link to review you on Google. Around the time the edges start turning green again, she gets a reminder that it is time to book, so when a neighbor asks who did that driveway, yours is the name she remembers.
An example of what we hear from the pressure washing companies we work with
A customer loved how her driveway looked, and she called someone else the next year.
I washed a homeowner's driveway and front walk in April, and she stood on the porch and told me it looked brand new. I thanked her, packed up, and drove to the next job, and nobody from my company contacted her again. The next spring, when the edges of the driveway had turned green, she searched for pressure washing and hired the first company with good photos that answered the phone.
What the Home Service Guild Marketing Operations System does for a pressure washing company
The Home Service Guild Marketing Operations System runs under all four jobs in your pressure washing company and connects to the field service software you already use, like Housecall Pro. If your company runs on Jobber instead, we set that up too, and Jobber setup for pressure washing shows how we work with it. During about twenty years in real estate, Robert Earl dealt with pressure washing companies as a client and as a business partner, so he has seen this work from the homeowner's side of the driveway.
Articles for pressure washing owners
- How do pressure washing companies get customers to rebook every year?A driveway looks new for a season and then dirty again. Why pressure washing customers rebook the company that reminded them, and what a fix looks like.
- How does a pressure washing company get more jobs on the same street?A clean driveway is visible to every neighbor. How a pressure washing company turns one finished job into the next booking on the same street.
Questions pressure washing owners ask us
How do pressure washing companies get found when homeowners search online?
Homeowners searching for pressure washing want to see that you are local and do good work, so a complete Google Business Profile with before and after photos and recent reviews goes a long way. Helpful pages on your website about the surfaces you clean help you show up when someone in your town searches Google or asks an AI tool who to call.
How does a pressure washing company keep a list of past customers it can contact?
Every customer you have served goes into one list with the date and the job, kept in your field service software. That date is what tells the Home Service Guild system when each customer is due again. The list belongs to you, and it grows with every job you finish.
How should a pressure washing company follow up on estimates?
Follow up on every estimate until the customer gives you an answer, because a homeowner who has not replied often has not decided yet. A friendly check back a few days later is often all it takes to get the answer.
Who owns the accounts set up for a pressure washing company?
You do. Everything Home Service Guild sets up for your pressure washing company is in your name, including every account it connects to. You never have to ask an agency for a login to your own business.
Free business score
See which of the four jobs is costing your pressure washing business the most work.
Eight questions, about two minutes, and your score on screen straight away.
Get my free pressure washing business score
