Residential cleaning
The first clean went well, and nobody asked her about coming back every other week.
Marketing and follow-up for residential cleaning companies
A residential cleaning company grows on regular customers, the homes you clean every week, every other week, or once a month. Many of those customers start with a single clean to see whether they like your team, and what happens after that first visit decides whether the customer becomes a regular or books someone else next time. The Home Service Guild Marketing Operations System gives your company a system for the four jobs of growth.
About two minutes. You see your score right away.
The four jobs in a residential cleaning business
Getting Found.
In residential cleaning, marketing means being found by people who want a regular cleaner they can trust inside their home. They read reviews closely and look for a company that seems established and easy to reach. We track which ads and pages bring in calls, so your budget goes to the ones that bring you customers.
Reply/Follow Up.
Cleaning inquiries come in by phone, web form, and text, and many of them start with someone asking for a price before they book. A price request that gets no answer for a day can easily go to the next cleaner she found, so every quote for a first clean or a regular schedule gets a follow-up reminder until the customer answers.
Operations.
A cleaning schedule changes every week with reschedules, cancellations, and new homes joining the rotation. Online booking, invoices, and payment reminders run on a system. When a customer books online, what she tells you about the dog or the rooms to skip goes onto the job, and the schedule and each home's notes live in your field service software where the whole team can see them.
Word of Mouth.
A customer who liked her first clean is the easiest person to offer a regular schedule, and the best time to ask is while the house still looks good. Customers who booked one deep clean and stopped still hear from you now and then, so when a friend asks who cleans her house, yours is the name she gives.
An example of what we hear from the residential cleaning companies we work with
We did a deep clean for a new customer, and nobody asked her to book again.
A homeowner booked us for a deep clean before her in-laws came to visit, and my team spent the afternoon on her kitchen and bathrooms. She texted us a thank you that evening, but nobody on my team asked whether she would like the house cleaned every other week, and she did not think to ask. A month later a friend recommended another company to her, and she has been on their schedule ever since.
What the Home Service Guild Marketing Operations System does for a residential cleaning company
The Home Service Guild Marketing Operations System runs under all four jobs in your cleaning company. It connects to the field service software you already use, like Housecall Pro, so the office, the cleaning teams, and the owner see the same inquiries, quotes, and schedule. If your company runs on Jobber instead, we set that up too, and Jobber for a cleaning business shows how we work with it. Home Service Guild sets it up in your name, so every account belongs to your company. In about twenty years in real estate, Robert Earl dealt with house cleaning companies as a client and as a business partner, so he knows how much a homeowner is trusting the team she lets in the door.
Articles for residential cleaning owners
- How does a cleaning company turn a first clean into a recurring booking?A first clean is the best time to offer a regular schedule. Why cleaning companies lose customers after the first visit, and what a fix looks like.
- How does a cleaning company handle cancellations and reschedules without losing money?A clear policy agreed at booking and a schedule that updates right away keep a cleaning cancellation from becoming a lost day. Here is what a fix looks like.
Questions residential cleaning owners ask us
How can a cleaning company keep track of new inquiries and first-time quotes?
Every call, text, and web form goes on one list under the customer's name, and the owner gets an alert as soon as a new inquiry arrives. Each first-time quote stays on that list until the customer gives you an answer, and the Home Service Guild system reminds you to follow up on it. The owner can see at any time which quotes are still open.
How do cleaning companies get found by people looking for a regular cleaner?
People looking for a regular cleaner read reviews carefully, because they are letting someone into their home. A complete Google Business Profile, recent reviews, and clear pages on your website about the cleaning you offer help them trust you before they call. The Home Service Guild system tracks which ads and pages bring in calls, so you can see what is working.
How does a cleaning company ask for Google reviews without feeling awkward?
Ask right after a clean that went well, and make leaving the review take one tap. The Home Service Guild system sends every customer a thank you with an easy link to leave a Google review, so nobody on your team has to ask in person at the door.
How do I know which part of my cleaning business to fix first?
The free business score will show you which of the four jobs is costing your cleaning company the most work.
Free business score
See which of the four jobs is costing your residential cleaning business the most work.
Eight questions, about two minutes, and your score on screen straight away.
Get my free cleaning business score
