Electrical
The panel quote went out, and the homeowner is still thinking about it.
Marketing and follow-up for electrical companies
A lot of the best work in an electrical business is planned work, like a panel upgrade or an EV charger in the garage, and the homeowner usually takes time to decide. In between those jobs come the service calls that fill the schedule one day at a time. The Home Service Guild Marketing Operations System helps with the four jobs of growth across the big projects and the small calls, and you own every account it runs on.
About two minutes. You see your score right away.
The four jobs in an electrical business
Getting Found.
In an electrical business, marketing means showing up when a homeowner starts looking into a panel upgrade or an EV charger, often weeks before they pick up the phone. It also means being easy to find on the day a breaker keeps tripping and they want someone to come take a look. A homeowner is letting you into the house, so your Google Business Profile, your website, and your reviews need to show them a real local company. Home Service Guild writes the panel upgrade and EV charger pages on your website, keeps your Google Business Profile complete, and runs your Google and Facebook ads in your company's name, tracking which ones bring in calls so the budget goes where the jobs come from.
Reply/Follow Up.
A panel quote is a big number for most homeowners, and it is common for them to say they need to think about it and then go quiet. The call about a tripping breaker, the web form about a charger, and the text from a neighbor all go on one list under the homeowner's name, and you get an alert as each one arrives. Every open quote gets a follow-up reminder until the homeowner gives you an answer, so a job you already priced does not sit for weeks with nobody asking about it.
Operations.
An electrical company fits service calls that take an hour around projects that run for days, and all of them share the same electricians. Online booking, invoices, and payment reminders run on one system. The schedule and each customer's notes, like the age of the panel or what was done on the last visit, live in your field service software where the whole team can see them.
Word of Mouth.
A homeowner who trusted you with a panel upgrade is likely to need an electrician again, whether for a new light fixture or the next remodel. Once the new panel is in and the lights are back on, the homeowner gets a thank you with a link to review you on Google, and those reviews are what the next homeowner reads before deciding whether to call. Past customers hear from you through the year, so when a neighbor asks who did their panel, yours is the name they remember.
Video: how electricians show up on Google
An example of what we hear from the electrical companies we work with
I quoted a panel upgrade in the spring, and I never followed up on it.
I walked through a homeowner's basement, looked at her old panel, and wrote up the upgrade along with the charger she wanted for her new car. She said the price was more than she expected and she wanted to think it over, and then my week filled up with service calls, so the quote sat in the truck with nobody asking about it. A couple of months later I drove past her house and saw another electrician's van in the driveway.
What the Home Service Guild Marketing Operations System does for an electrical company
The Home Service Guild Marketing Operations System runs under all four jobs in your electrical company and connects to the field service software you already use, like Housecall Pro. If your company runs on Jobber instead, we set that up too, and setting up Jobber for electricians shows how we work with it. Over about twenty years in real estate, Robert Earl worked with electrical companies both as a client and as a business partner, so he has seen this work from the homeowner's side of the panel.
How we help electrical companies grow
Articles for electrical owners
- How do electricians get more panel upgrade and EV charger jobs?Homeowners research panel upgrades and EV chargers before they call. Here is what they look for and how an electrician ends up with the quote request.
- How does an electrician earn a new caller's trust before the first visit?Homeowners check whether an electrician is real, licensed, and liked before they ever call. Here is where they look and what they need to find there.
- What should an electrician do when a homeowner says they need to think about a quote?A homeowner who wants to think about an electrical quote has not said no yet. Here is why these quotes stall and how an electrician stays in the running.
Questions electrical owners ask us
What happens to an electrical inquiry that comes in after hours?
It waits with the rest of your inquiries and shows up again on the next morning's list of calls still needing a reply. That way the homeowner who filled out your form at ten at night hears back first thing, before they move on to the next electrician.
Why do electrical quotes sit unanswered for weeks?
Electrical quotes sit because the homeowner wants time to think, and once the busy week starts nobody on your side asks again. A panel upgrade or an EV charger is a large purchase, and when nobody follows up the decision can drift for months or go to whoever called last.
How does an electrician keep work coming in between big projects?
The work between big projects often comes from people who already know you, like past customers who need a new fixture and neighbors who saw your van in the driveway. When the schedule has gaps, a customer list you have kept in touch with is often a faster source of work than a new ad.
How do I know which part of my electrical business to fix first?
The free business score will show you which of the four jobs is costing your electrical company the most work. It is eight questions, takes about two minutes, and shows your score right away.
Free business score
See which of the four jobs is costing your electrical business the most work.
Eight questions, about two minutes, and your score on screen straight away.
Get my free electrical business score
