Get more work from past customers and referral partners with email marketing for electricians

Ask every customer, every time, while the job is fresh. We set up a thank-you and a review request that goes out when your electrician closes the job, with a link that opens your Google review form in one tap. On a service call, that's the same afternoon. On a panel upgrade or a rewire, it can wait until the inspection passes and the power is back on, when the homeowner is most relieved. Reviews help the next homeowner choose you, and every one gives this homeowner another reason to remember your name.

Things that matter in their house, at the moment they matter. A check-in a few days after the job to make sure everything works. A note on whole-house surge protection before storm season. A reminder to get the standby generator serviced before hurricane season, or before ice storms where you work. A nudge to test the smoke and carbon monoxide alarms when the clocks change. A word about the older wiring or crowded panel your electrician noticed last visit, with an offer to come take a look. A note for the customer who mentions a new electric car, about a charger in the garage. Outdoor outlets and timers before the holiday lights go up. And a reminder to check panel capacity before adding a pool, a hot tub or an addition.

We set up the list, the timing and the messages. You approve each one before it goes out, and every email has an easy way to unsubscribe.

One useful tip, one recent job and one reminder, written in your voice. A tip on what a breaker that keeps tripping is telling you. Photos of a panel upgrade or a generator install, with the homeowner's permission. Your phone number where nobody can miss it. It goes by email to most customers and in print to the ones who never open email, monthly or once a season. Send it to your partners as well. A solar installer or a realtor can hand a helpful newsletter to a client, and your name goes along with it.

Something a homeowner would keep. A card before storm season on what surge protection does for the TV, the fridge and the HVAC system. A card for older neighborhoods on signs the wiring deserves a look, like lights that dim when the AC kicks on or breakers that trip more than they used to. A card after you finish a panel or a rewire, sent to the houses on the same street, which were often built the same year with the same wiring. Mail reaches the customers who don't read email. We choose who gets which card, time it to your seasons, and you approve every piece before it prints.

For many electrical companies, yes, as one part of staying in touch. A standby generator plan puts the yearly service on the calendar before storm season. A home safety inspection plan gives an older house a regular look at the panel, the connections, the smoke and CO alarms and the outdoor outlets. Members hear from you on schedule without anyone in the office having to remember. We set the plan up in Housecall Pro or Jobber, along with the reminders that tell members their visit is coming, and it runs alongside your emails and mailers.

It starts with a list. We build a partner list in your company's name: solar installers who need the panel side handled before an install, general contractors and remodelers who need an electrician they can count on from rough-in to final, HVAC companies whose new equipment needs a circuit, home inspectors who write up panels and wiring, realtors with a repair list and a closing date, and property managers with buildings full of tenants.

Then every partner hears from you on a regular schedule with something worth their time: your newsletter, a quick check-in call, and one-page handouts they can give their own clients, like what happens when a solar install needs a panel upgrade, or what the electrical notes on an inspection report usually mean. When a partner sends a job, they get a thank-you note, plus a short update when the work is done so they know their client was looked after. Keep that up and you become the electrician they call without thinking about it.

Your office asks every caller who sent them, and the answer goes on the job in your software with the customer's or partner's name. Past customers get a simple link they can pass to a friend, so you can see who referred whom and thank them. Each month you can see which partners sent work, which ones have gone quiet and need a call, and how much of your schedule came from people who already knew you. That is where staying in touch ties back to your marketing: you know what brings in paying jobs, and none of your spending goes to waste.