A plumbing referral program and follow-up that bring you more work from past customers and partners

Ask every customer, the same day, while the relief is fresh. We set up a thank-you and a review request that goes out when the job is marked done, with a link that opens your Google review form in one tap. The homeowner whose sewer line you cleared at 7 a.m. is glad to say so that afternoon. A week later, the moment has passed. Every review helps the next homeowner pick you, and it keeps your name fresh with the one who wrote it.

With short notes that help the homeowner, a few times a year. A check-in a few days after the job. A fall note about shutting off and draining the outdoor hose bibs before the first freeze. A reminder when the water heater is due for a flush, or getting old enough to plan for. A heads-up to test the sump pump before the spring rains or storm season. We set up the list, the schedule and the messages, and you approve every one before it goes out.

The newsletter is the same idea with a little more room: a seasonal tip, a short story from a recent job, a reminder of the work you do and your phone number at the bottom. It can go to your referral partners too, so a realtor has something worth passing along to a client.

One useful thing, plus your name and your number. A card that shows where to find the main water shutoff before a pipe bursts. A fall card on protecting pipes in an unheated garage or crawl space. A spring card about the sump pump. Printed mail reaches the customers who never open email, and a good card can sit on the fridge until the day it's needed. We pick which customers get which card, set the schedule around your seasons, and you approve every piece before it prints.

A maintenance plan, or membership, puts the next visit on the calendar before anything breaks. For a plumber that might be a yearly plumbing inspection, a water heater flush, a sump pump check and drain cleaning for an older house with cast iron lines. It is one part of staying in touch, not the whole of it. If you run Housecall Pro or Jobber, we set the plan up in your software, along with the reminders that tell members when their visit is coming.

Start with a list, then stay in touch with it on purpose. We build a partner list in your company's name: realtors who need inspection repairs done before a closing, home inspectors who find the leaking water heater or the shutoff valve that won't turn, property managers with dozens of units and tenants who call at night, restoration companies who need the leak fixed before they dry out the room, and remodelers who need a plumber for the rough-in.

Then each partner hears from you regularly with something useful: your newsletter, a quick check-in, and handouts they can give their own clients, like a one-page sheet on what a sewer scope shows or what to do when a water heater starts leaking. When a partner sends a job, they get a thank-you note, plus a short word after the job so they know their client was looked after. That is how you become the plumber they think of first.

Every call gets the question "How did you hear about us?", and the answer goes on the job in your software, with the name of the customer or partner who sent it. Past customers get a simple refer-a-friend link, so you can see who sent whom and thank them. Each month you can see which partners sent jobs, which ones went quiet, and how much of your work came from people who already knew you. This is where staying in touch ties back to your marketing: you see which pieces bring in paying jobs, and you stop spending on what doesn't.