Services
AEO: showing up when homeowners ask AI who to call
"Who repairs garage door springs near me on a Sunday?" Some homeowners now type a question like that into ChatGPT, or read the AI summary at the top of a Google search. The answer they get names a few local businesses.
AEO stands for answer engine optimization. In plain English, it means making the facts about your business clear, consistent and easy for those AI tools to find, so the tools have good reason to mention you. We do this work for home service companies. Nobody can guarantee a place in an AI answer, and we will not promise you one.
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What an answer engine is
An answer engine is any tool that replies to a question with a written answer. A traditional search page gives a list of websites instead. ChatGPT and Google's AI answers both work this way. They build their answers from what is already published about local businesses, and our article on how AI answers decide which businesses to recommend explains what they read.
What our AEO work covers
- Pages on your website that answer, in plain words, the full questions homeowners ask these tools
- A short, direct answer near the top of each page, with the detail below it
- The same business name, phone number, services and service area on your website, your Google Business Profile and the directory sites
- Labels in your website's code, called structured data, that state your business details and common questions in a form software reads easily
- Regular checks where we ask the tools about your trade and town and record what they say
Answering the questions people ask out loud
People type longer questions into an AI tool than into a search box. A homeowner might ask whether a pest treatment is safe with a dog in the yard, or whether a cracked driveway can be repaired or has to be replaced. If your website answers that question directly, in your company's own words, the tool has something to quote and the homeowner has a reason to trust you. We turn the questions your office hears every week into pages like that.
Why matching facts across the web matter
An AI tool has an easier time describing a business when the sources it reads agree with each other. Picture a company listed under two spellings, with an old phone number on one directory and a different service area on its Google Business Profile. To a tool, that can look like two businesses, or like one it cannot be sure about. We find those mismatches and correct them wherever you control the listing.
How AEO and SEO work together
Most of the work that helps AI tools also helps ordinary Google search, because both depend on clear pages and accurate business details. We usually run the two together, and our SEO page covers the search side. We build the pages on a website registered to your company, so they stay yours if the tools change again. You can compare this with all our services.
Not sure where to start? See which of the four jobs is costing your business the most work.
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More of our services
- SEO: getting your home service company found in GoogleSEO for contractors and home service companies: pages that answer homeowners' questions and a complete Google Business Profile, so they find you in Google.
- Website design for contractors and home service companies, built to get callsWebsite design for contractors and home service companies: sites built for phones, with a tap-to-call number, a quote form and photos of your own work.
- Google Ads for home service companiesGoogle Ads for contractors and home service companies, run in your own account, built around phone calls and measured by the booked jobs they bring in.
- Google Local Services Ads for home service companiesGoogle Local Services Ads for home service companies: how pay-per-lead pricing and the Google Verified badge work, and how we set up and manage LSA for you.
- Facebook and Instagram ads for home service companiesFacebook and Instagram ads for contractors that keep your company in front of nearby homeowners, run in your own account and tracked to real leads.
- Lead generation for home service companiesLead generation for contractors: the right mix of search, ads and referrals for your trade and season, judged by the booked jobs it brings in.
- Lead follow-up for home service companiesLead follow-up for contractors: every call, form and text in one list, a fast first reply, missed calls returned and quotes followed up until you get an answer.
- Follow-up after the job for home service companiesFollow-up after the job for home service companies: check-ins, service reminders, seasonal notes and easy referrals that keep past customers coming back.
- Housecall Pro setup and supportWe set up Housecall Pro and connect it to your inquiries, quotes, invoices and past customers, with online training for your team.
- Jobber setup and monthly supportWe set up Jobber for home service companies, move you off paper or another program, then run your automations, quote follow-up and reports every month.
Questions owners ask
What do you look at before starting AEO work?
We ask several AI tools the questions your customers would ask, in your trade and your town. Then we read what each tool says about your company and the other companies it names. We also compare your business details across your website, your Google Business Profile and the directory sites.
Which AI tools does this cover?
The work applies to any tool that builds answers from what is published on the web, including ChatGPT and Google's AI answers. We do not tune your pages for one tool at the expense of the others, because the same clear facts help all of them.
What if an AI tool says something wrong about my business?
The mistake often traces back to something published somewhere, such as an old directory listing or an outdated page. We look for the source and correct it where you control it. Each tool picks up corrections on its own schedule, so a fix can take time to show.
Can you use the pages already on my website?
Yes, and we start there. Many existing pages can be rewritten to answer a question directly. We add new pages for the questions nothing on your site answers yet.
Send us a message
Tell us a little about your business and what you would like help with, and our team will get back to you.