Services
Google Ads for home service companies
A water heater gives out early on a Sunday, and the homeowner searches "water heater replacement" while the shower runs cold. Ads often sit at the top of that search. The company with an ad there, a clear page behind it and someone answering the phone has a real shot at the job that day.
Google search ads are often called PPC, short for pay per click, because you pay each time someone clicks your ad. They put your company in the results when someone searches for the work you do. We build and run these campaigns for home service companies and judge each campaign by the calls and booked jobs it produces.
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What we set up and run
- Campaigns built around the services you want more of and the areas you serve
- Ads that send homeowners to a page about that service
- Call ads that let a homeowner phone you straight from the search results
- A list of searches we keep your ads away from, such as job seekers and do-it-yourself questions
- Tracking for every call and form that comes from an ad
- Regular reviews of the actual words people searched before they clicked
Built around calls and booked jobs
Clicks are easy to count, but they say little about whether the phone rang. We set up tracking that records each call and form from an ad. Then we follow those inquiries to see which ones became booked jobs. When a campaign brings plenty of clicks and few jobs, we change it or pause it, and the budget moves to the searches that fill the schedule. Robert Earl of Home Service Guild holds current Google certifications in Google Ads Search, Conversion Optimization and Google Analytics.
Free guide
Stop paying for leads you never book.
A 24-page guide that follows one job from the homeowner's search to the paid invoice, and shows where the money leaks out along the way.
Choosing which searches to pay for
Some searches come from homeowners ready to book, such as your trade plus "near me" or "emergency." Others come from people researching prices, comparing options or looking for a job at your company. We pick the searches that match the work you want and keep your ads off the rest. Once the ads are running, we read the search terms people actually used, and that list shapes where the money goes next. Google also runs pay-per-lead ads for local trades, and our Google Local Services Ads page covers how those work.
Setting hours and areas for your ads
Google Ads lets us choose the days and hours your ads appear and the areas where they show. We set both around how your business actually runs. That can mean ads running only when someone can answer the phone, or ads that cover only the towns your trucks reach. If you are weighing search ads against social ads, Google ads or Facebook ads compares the two.
An account your business owns
The Google Ads account belongs to your business from the first day. It holds every dollar spent and every call those dollars brought in, and that history stays with you. Search ads are one part of all our services, and Facebook ads reach the homeowners who are not searching yet.
Not sure where to start? See which of the four jobs is costing your business the most work.
About two minutes. You see your score right away.
More of our services
- SEO: getting your home service company found in GoogleSEO for contractors and home service companies: pages that answer homeowners' questions and a complete Google Business Profile, so they find you in Google.
- Website design for contractors and home service companies, built to get callsWebsite design for contractors and home service companies: sites built for phones, with a tap-to-call number, a quote form and photos of your own work.
- AEO: showing up when homeowners ask AI who to callAI marketing for HVAC, plumbing and other contractors: answer engine optimization so ChatGPT and Google's AI answers find clear, consistent facts about you.
- Google Local Services Ads for home service companiesGoogle Local Services Ads for home service companies: how pay-per-lead pricing and the Google Verified badge work, and how we set up and manage LSA for you.
- Facebook and Instagram ads for home service companiesFacebook and Instagram ads for contractors that keep your company in front of nearby homeowners, run in your own account and tracked to real leads.
- Lead generation for home service companiesLead generation for contractors: the right mix of search, ads and referrals for your trade and season, judged by the booked jobs it brings in.
- Lead follow-up for home service companiesLead follow-up for contractors: every call, form and text in one list, a fast first reply, missed calls returned and quotes followed up until you get an answer.
- Follow-up after the job for home service companiesFollow-up after the job for home service companies: check-ins, service reminders, seasonal notes and easy referrals that keep past customers coming back.
- Housecall Pro setup and supportWe set up Housecall Pro and connect it to your inquiries, quotes, invoices and past customers, with online training for your team.
- Jobber setup and monthly supportWe set up Jobber for home service companies, move you off paper or another program, then run your automations, quote follow-up and reports every month.
Questions owners ask
How much should a home service company spend on Google Ads?
It depends on your trade, your town, the season and how many jobs you can take on. We will not quote a typical figure without looking at your market. We set a starting budget with you, watch what it brings in and adjust it based on booked jobs.
Can you take over a Google Ads account someone else built?
Yes. We start by reviewing what has been running and which searches brought in calls. Then we keep what works and rebuild the rest.
How soon will I know whether the ads are working?
Ads can start showing soon after Google approves them, which is much faster than search pages. Knowing whether they pay off takes enough calls to compare, and how long that takes depends on your budget and your trade.
Do Google ads work for planned projects as well as emergencies?
Yes, as long as homeowners search for the work. Someone pricing a new roof or a bathroom remodel searches too, usually over a longer stretch than someone with a burst pipe. We build those campaigns differently and expect the calls to come more slowly.
Send us a message
Tell us a little about your business and what you would like help with, and our team will get back to you.