Services
Facebook and Instagram ads for home service companies
On a Tuesday evening a homeowner scrolls Facebook after dinner and sees a new cedar fence finished two streets over, with the company truck parked out front. She was not shopping for a fence. When she starts thinking about the back yard next spring, that company already has a head start.
Facebook and Instagram ads run through Meta, the company that owns both apps. They reach people based on where they live and what they are interested in, while they are scrolling and before they have searched for anything. We run these ads for home service companies and track each one to the inquiries it brings in.
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What Facebook and Instagram ads are good for
- Keeping your name familiar to homeowners in the neighborhoods you serve, before they need you
- Seasonal offers, such as spring cleanups, fall gutter work or AC tune-ups before the summer heat
- Showing your company again to people who visited your website
- Before and after photos from real jobs
These ads are a weaker fit for emergencies. A homeowner with water on the floor goes to a search engine for help.
Reaching people who already visited your website
Most visitors read a page or two and leave without calling. They may be comparing companies or talking it over at home. Meta lets a business build an audience of people who visited its website, using a small piece of code on the site called the Meta Pixel, and show ads to that group. We set this up so a homeowner who read your page about drain cleaning sees your company again while the decision is still open.
Free guide
Turn Facebook and Instagram leads into booked jobs.
A 25-page guide that follows one homeowner from the scroll to the paid job, and shows where leads go cold along the way.
Ads made from your own work
Photos of your crews, your trucks and your finished jobs give a homeowner something real to look at. We build the ads around those photos and write the words to match the service and the season. When an ad starts to lose its pull, we refresh it with newer work.
Tracking each ad to the leads it brings
Meta reports results for its own ads, and those reports often differ from what your phone and job list show. We label the links in every ad, so each inquiry from an ad arrives with its source attached. Then we compare those inquiries against booked jobs. A homeowner may see an ad weeks before she calls, so we also note when a caller says she saw you on Facebook or Instagram.
An ad account that stays with your business
We run the ads from a Meta ad account owned by your business, so the audiences, the past ads and their results stay with you. Facebook ads often work best alongside Google Ads, which reach the people already searching, and all our services shows how the pieces fit.
Not sure where to start? See which of the four jobs is costing your business the most work.
About two minutes. You see your score right away.
More of our services
- SEO: getting your home service company found in GoogleSEO for contractors and home service companies: pages that answer homeowners' questions and a complete Google Business Profile, so they find you in Google.
- Website design for contractors and home service companies, built to get callsWebsite design for contractors and home service companies: sites built for phones, with a tap-to-call number, a quote form and photos of your own work.
- AEO: showing up when homeowners ask AI who to callAI marketing for HVAC, plumbing and other contractors: answer engine optimization so ChatGPT and Google's AI answers find clear, consistent facts about you.
- Google Ads for home service companiesGoogle Ads for contractors and home service companies, run in your own account, built around phone calls and measured by the booked jobs they bring in.
- Google Local Services Ads for home service companiesGoogle Local Services Ads for home service companies: how pay-per-lead pricing and the Google Verified badge work, and how we set up and manage LSA for you.
- Lead generation for home service companiesLead generation for contractors: the right mix of search, ads and referrals for your trade and season, judged by the booked jobs it brings in.
- Lead follow-up for home service companiesLead follow-up for contractors: every call, form and text in one list, a fast first reply, missed calls returned and quotes followed up until you get an answer.
- Follow-up after the job for home service companiesFollow-up after the job for home service companies: check-ins, service reminders, seasonal notes and easy referrals that keep past customers coming back.
- Housecall Pro setup and supportWe set up Housecall Pro and connect it to your inquiries, quotes, invoices and past customers, with online training for your team.
- Jobber setup and monthly supportWe set up Jobber for home service companies, move you off paper or another program, then run your automations, quote follow-up and reports every month.
Questions owners ask
Do Facebook ads help emergency trades?
They help keep your name familiar, so you are the company a homeowner thinks of when something breaks. For the emergency itself, most homeowners turn to search. A plumber or restoration company usually leans on search ads first and uses Facebook to stay known between emergencies.
Do I need to post on Facebook often to run ads?
Frequent posting helps, because some homeowners click through to your page before they call. The ads can still run while your posting is light. We would rather see a few honest photos of real jobs than daily posts nobody reads.
How do you choose who sees the ads?
We start with the towns and neighborhoods you serve. Then we choose the audiences that fit the work and add the people who have already visited your website.
How long should a Facebook ad run?
An ad should run as long as it brings in inquiries at a cost that makes sense. A seasonal offer runs for its season. Ads that show your finished work can run longer, with new photos added when results start to slow.
Send us a message
Tell us a little about your business and what you would like help with, and our team will get back to you.