Services
Roofing SEO: helping homeowners find your roofing company on Google
Picture the morning after a hailstorm. A homeowner finds a water stain on the upstairs ceiling and searches "roof leak repair" with the name of her town. A few streets over, her neighbor has been meaning to replace an old roof before winter and searches "roof replacement cost." Neither of them has a roofer's name yet, and they will most likely pick from the first few companies Google shows them.
Roofing SEO is the work of helping Google understand what roofing work your company does and where you do it, so Google shows you to homeowners searching for those jobs nearby. As a marketing agency for home service companies, we do that work for roofers through the website, the Google Business Profile, reviews and the listings where homeowners look you up. It is the roofing side of our SEO for home service companies.
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What does a roofing SEO company do?
A roofing SEO company builds and keeps up the pages, profile and listings that tell Google what roofing work you do and where you do it.
- A page for each job you want more of, such as roof replacement, leak repair, inspections, storm damage and gutters
- Pages for the materials you install, like metal, tile or shingle, where homeowners search for them
- A page for each town you serve, with real roofs you did there
- A complete Google Business Profile with your services, service area, hours and photos from real jobs
- Review requests after every job, with replies from you
- The same business name, address and phone number on the directory sites homeowners check
- Tracking that shows which pages and searches lead to calls
Which roofing searches should your website show up for?
Your website should show up for the searches homeowners make before they know your name, which usually name the problem or the job and the town. Roofing searches come in two kinds. After a storm, people search for the damage in front of them, such as a leak or hail damage. Between storms, homeowners planning a replacement research for weeks, looking up what a new roof costs and whether metal is worth it.
A website with a single services page has nothing to match either kind. We build pages for both, and we make it plain that you are local, because homeowners comparing roofers want to know you will still be around next year. How a local roofer stands apart from out-of-town storm chasers covers that side.
Do I need a Google Business Profile as well as a website?
Yes, a roofer needs both, because they show up in different places. When someone nearby searches for a roofer, Google shows local results on Search and on Maps, and your Google Business Profile supplies what appears there. Google says those local results are mainly based on relevance, distance and prominence, and that prominence draws on things like how many reviews you have and how many websites link to you. Google also says there is no way to pay for a better local ranking.
Your website holds the detail a profile cannot: a page for each job and town, photos of finished roofs and answers to the questions homeowners ask before they sign. We keep the two in line with each other, and what a Google Business Profile should include covers the profile side.
How long does SEO take for a roofing company?
Nobody can give you an honest date, and we won't try. It depends on how many roofers compete for the same searches in your area, how established your website and profile already are, how many reviews you have and how many other sites link to yours. New pages also have to wait for Google to find them and come back to them.
We track calls from search starting in the first month, so you can see what is moving. If you need calls sooner, ads move faster, and Google Local Services Ads can put a roofer at the top of the page while the search work builds.
How do you measure whether roofing SEO is working?
We measure roofing SEO by the calls, forms and signed jobs that come from search, and treat rankings as a side note. Rankings move from week to week. What tells you more is which pages bring visitors from Google, how many of those visitors call or fill out a form, and which of those inquiries became inspections and signed roofs.
A roof replacement can take weeks or months to decide, so we follow each inquiry long enough to see how it ends. Why roofing leads take so long to decide covers staying in the running during that wait.
Not sure where to start? See which of the four jobs is costing your business the most work.
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More of our services
- SEO: getting your home service company found in GoogleSEO for contractors and home service companies: pages that answer homeowners' questions and a complete Google Business Profile, so they find you in Google.
- Website design for contractors and home service companies, built to get callsWebsite design for contractors and home service companies: sites built for phones, with a tap-to-call number, a quote form and photos of your own work.
- AEO: showing up when homeowners ask AI who to callAI marketing for HVAC, plumbing and other contractors: answer engine optimization so ChatGPT and Google's AI answers find clear, consistent facts about you.
- Google Ads for home service companiesGoogle Ads for contractors and home service companies, run in your own account, built around phone calls and measured by the booked jobs they bring in.
- Google Local Services Ads for home service companiesGoogle Local Services Ads for home service companies: how pay-per-lead pricing and the Google Verified badge work, and how we set up and manage LSA for you.
- Facebook and Instagram ads for home service companiesFacebook and Instagram ads for contractors that keep your company in front of nearby homeowners, run in your own account and tracked to real leads.
- Lead generation for home service companiesLead generation for contractors: the right mix of search, ads and referrals for your trade and season, judged by the booked jobs it brings in.
- Lead follow-up for home service companiesLead follow-up for contractors: every call, form and text in one list, a fast first reply, missed calls returned and quotes followed up until you get an answer.
- Follow-up after the job for home service companiesFollow-up after the job for home service companies: check-ins, service reminders, seasonal notes and easy referrals that keep past customers coming back.
- Housecall Pro setup and supportWe set up Housecall Pro and connect it to your inquiries, quotes, invoices and past customers, with online training for your team.
- Jobber setup and monthly supportWe set up Jobber for home service companies, move you off paper or another program, then run your automations, quote follow-up and reports every month.
Questions owners ask
What is SEO for roofers?
SEO for roofers is the work of getting a roofing company's website and Google Business Profile in front of homeowners who search for roofing work in its area. It covers a page for each roofing job and town you serve, a complete profile, reviews and consistent listings. The aim is calls and signed jobs from homeowners who did not know your name before they searched.
Is roofing SEO different from SEO for other trades?
The basics are the same, but roofing demand behaves differently. Storms bring a sudden wave of urgent searches, and replacements are large decisions that homeowners research for weeks. Homeowners also look closely at whether a roofer is local. A roofing website needs pages for storm damage and for planned replacements, plus proof of real work in each town you serve.
Can you guarantee my roofing company the top spot on Google?
No, and be wary of anyone who does. Google decides the order of its results, and it says there is no way to request or pay for a better local ranking. What we can do is build the pages, profile and reviews Google looks at, then show you which of them bring in calls.
Should a roofer use SEO or Local Services Ads?
Many roofers use both, because they work at different speeds. Google Local Services Ads charge per lead and can start bringing calls once Google approves your business. Search pages take longer to build up, and the visits they bring later cost nothing per click or per lead. We set the balance with you by which one brings in signed jobs.
Can you do SEO for a roofer who serves several towns?
Yes. We build a page for each town you actually work in, with real roofs, photos and details from jobs there, and we keep the service area on your Google Business Profile in line with those pages. We do not publish copies of one page with only the town name swapped.
Who owns the website and Google Business Profile?
You do. We set up the website, the Google Business Profile and the accounts that measure search traffic in your company's name, so every page we write stays with the business.
Send us a message
Tell us a little about your business and what you would like help with, and our team will get back to you.